Old Bay sold 8.3 million tins of seasoning last year (50 million oz = 1,562 tons). Interest in the spice mix is growing rapidly beyond the Chesapeake Bay area. The brand is rapidly developing a national recognition. Maryland's Flying Dog Brewery has released a beer flavored with Old Bay spices. Old Bay's Facebook page has 500,000 likes. People are even using photographs of the little blue and yellow tin as avatars on social media sites.
Old Bay: It's not just for crabs, anymore.