He's over playing it safe.
Singer Steve Grand has put his early music career on the line by not only revealing he is gay, but kissing a man in the viral video clip for his debut single, 'All-American Boy'.
'I fought with who I was for most of my life,' the rising country music star wrote for The Center Orlando.
'In every way a young person can fight with himself.
'But starting today, I’m laying it out there. I’m done playing it safe.'
In a move sure to divide conservative country music fans - and the congregations of churches at which he performs on Sundays - Grand sings about his unrequited love for a man in a heterosexual relationship.
In the video clip, which has attracted more than 337,000 hits, Grand's character falls hard for another young man.
They lock lips in a lake, but Grand doesn't snag the man in the end.
'First original song and music video,' Grand wrote on Facebook.
'Holding nothing back. Time to be brave. Time to free my spirit and live my American dream.'
The Chicago resident said he is proud of his self-funded debut track, which he has released without the backing of a record label.
'I feel like most music industry people wouldn’t like the idea of me “pigeonholing” myself by telling this story as I have,' the ab-tastic crooner wrote for The Center Orlando.
'But I don’t believe the world sees change until it sees honesty. So I went in on my own. I went all in.
'I’m nervous/excited/horrified/anxious about the effect that all of the choices I am making (and have made throughout my journey of discovering myself as a man and as an artist) will have on my future.
'But then I remind myself that I never really had a choice.
'This is the story I’ve been aching to tell my most of my life… the universal story of longing to be loved…it is what I hold dearest to me.'
The buff singer wrote the heartbreaking song during a drunken piano jam session at a party, the vocals in the basement of his supportive parents’ house and worked with a friend to mix the instruments.
It will be interesting to see how the inherently conservative country music industry responds to this brave young star's admission.
The Dixie Chicks are still trying to bounce back from a decade-long black balling after Natalie Maines declared in front of a crowd:
'Just so you know, we’re on the good side with y’all. We do not want this war, this violence, and we’re ashamed that the President of the United States is from Texas.'