A 5 year old Kentucky boy has shot and killed his two year old sister with his Crickett-branded "My first rifle" .22 calibre rifle.
The Crickett website features a "Kids Corner" gallery of babies, toddlers and children photos, all proudly displaying their .22's.
I grew up in a rural area, and I had a rifle from the age of 12. But it sure as fuck wasn't stored in the corner of my bedroom, and my parents wouldn't EVER allow me to use it unsupervised, loaded or not.
Marketing guns to/for children is obscene. Guns are a serious, dangerous tool that should be treated with reverence and extreme care. These kinds of companies treat them like toys, with the result that the people who buy them often do the same.