For 24 hours beginning at 6 a.m. local time on Friday, Oct. 5, "Skyfall" will be played hourly on all of Clear Channel's mainstream top 40, adult top 40 and adult contemporary stations. It's the latest single supported by hourly radio plays, following similar launches for Rihanna's "Diamonds," Taylor Swift's "We Are Never Ever Getting Back Together," and earlier singles from Jason Aldean, Madonna, and Kenny Chesney & Tim McGraw.
"Skyfall" has been available for pre-order in the U.S. iTunes store since Monday, and it's Adele's first new studio recording in more than 18 months since "21" hit shelves in January 2011. The SoundScan tracking week ends at the close of business on Sunday, Oct. 7, so "Skyfall" will have a little over three days worth of sales in its first charting week. How much "Skyfall" will sell is anyone's guess at this point.
As of 0:07 London time, Adele's James Bond theme song, "Skyfall," is streaming on her website and available on iTunes, a few weeks before the series' latest film, starring Daniel Craig, hits theaters.
Adele's voice is accompanied by a 77-piece orchestra on the Paul Epworth-produced song, which is on track to become another James Bond classic, like those recorded for previous films by Paul McCartney, Nancy Sinatra and Madonna. "This is the end. Hold your breath and count to 10," Adele sings as the song begins. "Feel the earth move and then hear my heart burst again."
The song's Oct. 5 release (or Oct. 4 at 7:07 p.m. ET in the U.S.) coincides with the 50th anniversary of the James Bond film franchise's debut. The latest installment of the series premieres in the U.K. on Oct. 26 and in the U.S. on Nov. 9.
"I was a little hesitant at first to be involved with the theme song for 'Skyfall,'" Adele said in a statement announcing the song's debut. "There's a lot of instant spotlight and pressure when it comes to a Bond song. But I fell in love with the script and Paul had some great ideas for the track and it ended up being a bit of a no brainer to do it in the end.