It happened to Bill last season. Remember, it was his idea to blow up the TruBlood factories and make mainstreaming impossible. No clear explanation for why he did that was ever given. IIRC he wasn't even talking to Lilith yet. (Hmm...not sure. Was that before or after they drank the Lilith blood and staged their own Red Wedding? Maybe that WAS the transition point.)
Alcide and the wolves in general are very disappointing this season. They're just a motorcycle gang, only instead of the thug leader calling out "We ride!" he calls out "We shift!" Oh, and the women are equals instead of property, which I suppose is a win.